Melissa
Kaplan's
Herp Care Collection
Last updated January 13, 2013
Petco Conference Call
Don Cowan Recap of the August 7 1997 Conference Call
Conference Attendees: Melissa Kaplan; George Richard, President, MHS; Don Cowan, Communications, Petco; Craig Parsons, Animal Acquisition, Petco; John Benjamin, Product Acquisition, Petco; Donna Moore, Petco; Jan Mitchell, Petco
Memorandum
To: Melissa
Kaplan; George Richard
From: Don Cowan
Date: August 8, 1997
Re: Conference Call Recap
cc: Jan Mitchell; Craig Parsons; John Benjamin; Donna Moore
This is a brief recap of our August 7 conference call. If you have questions, please give me or Craig Parsons a call.
I will break down the subjects into the following:
Wholesaler influence
Product mix
Education
Adoptions
Next steps
Wholesaler
Influence
Melissa suggested
that we can exert significant influence on wholesalers with respect to
healthy, properly identified animals. Any specific suggestions will be
provided to Craig.
Product
Mix
Certain products
such as hot rocks are not appropriate for iguanas, Melissa said. Again,
if there are specific suggestions about products, those should be directed
to Craig. He mentioned that the company is currently reviewing reptile
sales and merchandising, including a test that involves a different live
animal product assortment. Questions about this should be directed to
Craig.
Education
There was
general agreement that additional education, particularly for consumers,
would be helpful. Melissa committed to sending information to Craig.
Adoptions
PETCO promotes
companion animal adoptions in its stores, including advertising at its
expense to encourage interested parties to visit the stores on adoption
days. Advertising done by partner adoption agencies is done at their discretion
and expense. The point is that PETCO also promotes adoption days at its
expense.
Next
Steps
Melissa is
to send several things to Craig as follow up to the conversation. Additional
product and merchandising questions, as noted previously, should also
be directed to Craig. All other issues can be directed to me.
Obviously, this does not cover all the conversation, but I believe covers the major topics and action steps. If you have questions, please call or e-mail.
